It is not possible to use the WhatsApp Business app for multiple users, which means only one person will be able to respond to the queries with the registered number. Company Size: Micro Business( 1-6 employees).WhatsApp Business App: Here are a few data points that will help you decide if WhatsApp Business App is for you.
WhatsApp Business app and WhatsApp APIs are usually differentiated mostly on the basis of business size, but that’s not all.here are other factors that a business should consider while comparing both. WhatsApp Business app or WhatsApp API – which one is for your business? We will talk about the major differences between the two in the next section to help you decide which one is better for your business. This was done with an aim to provide medium scale businesses and large enterprises with the functionalities to integrate WhatsApp business with their CRM, automate processes and messages through their existing tech stack, have unlimited broadcast messages, assign repetitive tasks to bots, use contacts from their own databases instead of relying on phone contacts, and much more. In 2018 WhatsApp also released WhatsApp APIs. It has all the features of normal or consumer WhatsApp messenger, along with features like quick replies and labels to help businesses automate, sort, and quickly respond to customer messages. WhatsApp Business is a free to download app that was built to help micro-size businesses communicate more efficiently and securely with their customers.
In this article, we try to help you understand and decide between WhatsApp Business app and WhatsApp Business API. WhatsApp Business is on track to become the go-to messaging channel for customer care, with the use of WhatsApp Business APIs forecasted to increase 5,400%³ by 2024. So, if you have not started using WhatsApp as a messaging channel to communicate with your customers then you are missing out on a great opportunity to sell and provide great customer support. Moreover, 61% of customers² don’t want to install a new app or migrate to a new messaging platform just to communicate with a business. It means that most of the potential customers/ buyers/ users of your businesses are using messaging as a channel of communication and more specifically WhatsApp. Out of that, 2 billion people use WhatsApp and 68% of these people say that WhatsApp is the easiest way to connect to the business.¹ 4 billion people in the world have a smartphone.
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